Dr Joseph Akanuwe, Postdoctoral Research Associate at the Community and Health Research Unit (CaHRU), University of Lincoln, gave the CaHRU improvement science and research methods seminar on 12th October 2022.
Joseph started the seminar by stating that social media has been used to support recruitment of participants in recently completed and ongoing studies in CahRU, and the seminar was an opportunity to share the experience gained. He added that, he hoped the seminar would stimulate discussions and sharing of experiences of using social media.
In his presentation, Joseph highlighted key areas in social media recruitment including a definition of social media, types of social media recruitment, reasons for using social media for research recruitment, potential challenges in social media recruitment and ethical considerations relating to social media recruitment for the purpose of research. Joseph also made references to several studies conducted within CaHRU and with collaborators from other universities in the UK, that benefitted from social media recruitment either as a backup or main recruitment method.
Joseph concluded his presentation by stating that using social media to support recruitment can help to address challenges in recruiting enough research participants. With a tight project time and limited funds, social media recruitment can also help to save time and other resources. However, potential challenges such as snowballing effect, inclusion and diversity as well as potential problems with internet access, should be taken into consideration when planning to use social media for recruitment of research participants.
The seminar was recorded, please click here to watch. Please contact Sue Bowler if you would like to attend future seminars firstname.lastname@example.org.